Strategy.
Define the customer, the service, and the experience. Position the offering so it belongs in your business and gives people a clear reason to choose it.
POSITIONING / SERVICE DESIGN / LAUNCH ROADMAPDA VINCI MEDICAL / THERALIGHT MULTI-ZONE 360
LIGHT.
ON ANOTHER
LEVEL.
Full-body red + near-infrared light.
An unmistakable presence.
5INDEPENDENT
CONTROL ZONES
CONTROL ZONES
4RED + NEAR-INFRARED
WAVELENGTHS
WAVELENGTHS
360FULL-BODY
LIGHT COVERAGE
LIGHT COVERAGE
Watch the videoWatch immediately after signup
EXPLORE THE ENGINEERING
FIVE ZONES.
YOUR CONTROL.
Select a zone. Explore the wavelengths.
A conceptual diagram of the controls.
INDEPENDENT
ZONE CONTROL
ZONE CONTROL
633 nm
Visible red light
Conceptual visualization only. The illuminated dots identify the selected zone; they do not represent actual output, dose, or visible near-infrared light. Device settings are governed by manufacturer protocols.
WHY CHOOSE BOLD
THE TECHNOLOGY.
THE BUSINESS
BEHIND IT.
You can purchase equipment directly from the manufacturer. BOLD brings more to the investment: strategy, business modeling, and marketing built around your light-therapy offering.
We help connect what the device can offer with who will book it, how the service will operate, and how you will bring it to market.
Business modeling.
Work through pricing, capacity, practitioner time, equipment costs, and overhead. See the bookings needed to cover costs and explore different demand scenarios.
PRICING / CASH FLOW / BREAK-EVENMarketing.
Build the message and the path to booking. Plan launch campaigns, introduce the offering to your existing audience, and give people a reason to return.
MESSAGING / CAMPAIGNS / CUSTOMER FOLLOW-UP