TheraLight Multi-Zone 360
A striking, bookable light experience within a wellness stay, spa visit or local membership.
Guest flow · room readiness · session capacityExplore TheraLight Multi-Zone 360
HOSPITALITY · BOUTIQUE HOTELS · RESORTS
CHECK IN.
TO WHAT’S NEXT.
Give them a new reason to stay.
And an experience worth coming back for.
THE HOSPITALITY CASE
WELLNESS IS
PART OF
THE DESTINATION.
Make the experience part of why they choose you.
For a hotel with the right audience, wellness can become a visible, bookable part of the stay. A distinctive session. A personalized assessment. A carefully designed addition to the spa.
BOLD helps you shape the experience, work through the economics and bring it to market in a way that feels native to your property.
Plan a BOLD hospitality experience$894BA growing place
A growing place
in how people travel.
Estimated global wellness tourism spending in 2024. GWI forecasts approximately $1.38 trillion by 2029.
Global Wellness Institute · 2025 MonitorGLOBAL WELLNESS TOURISM / US$ BILLIONS
A bigger place
in the travel economy.
2024 · GWI HISTORICAL ESTIMATE
GWI, 2025 Global Wellness Economy Monitor · chapter 9 + forecast table
View chart data
| Year | US$ billions | Series |
|---|---|---|
| 2019 | 655.1 | Historical estimate |
| 2020 | 327.6 | Historical estimate |
| 2021 | 440.9 | Historical estimate |
| 2022 | 597.3 | Historical estimate |
| 2023 | 785.6 | Historical estimate |
| 2024 | 893.9 | Historical estimate |
| 2025 | 978.7 | Forecast |
| 2026 | 1077.8 | Forecast |
| 2027 | 1180.5 | Forecast |
| 2028 | 1280.6 | Forecast |
| 2029 | 1383.3 | Forecast |
SHARE OF GLOBAL TOURISM / 2024
A smaller share of trips.
An outsized share of spend.
0%100%
DESIGN THE WHOLE EXPERIENCE
BEFORE THE STAY.
DURING THE STAY.
BEYOND THE STAY.
Make the possibility visible.
Introduce the experience while the guest is planning the stay. A clear service page and a well-timed pre-arrival invitation make it easier to imagine—and reserve.
Property websitePre-arrival emailConcierge planning
MEASUREAdvance bookings and booking conversion
ALREADY IN THE MARKET
PROPER.
AND POSSIBLE.
A design-led hotel. A dedicated light experience.
Santa Monica Proper presents TheraLight 360 within its recovery offering, with its own service page and reservation path.
The business lesson is practical: make the experience easy to discover, understand and book.
See Santa Monica Proper’s offeringIndustry example, not a BOLD client or endorsement. Proper lists TheraLight 360, a different model from the Multi-Zone 360 featured by BOLD. No property revenue or performance is claimed.
THE TECHNOLOGY, WITH A PURPOSE
THREE PLATFORMS.
THE RIGHT FIT.
Artemis T-Shape 2
A face-and-body offering for a property with an appropriate medical-spa or qualified-provider operating model.
Medical oversight · practitioner time · length of stayExplore Artemis T-Shape 2PNOĒ 2.0
An expert-guided metabolic assessment that helps make a guest’s wellness plan more personal.
Test preparation · interpretation · take-home planExplore PNOĒ 2.0Technology selection follows the audience, operating model and professional requirements. T2 is a prescription-use device. Product specifications and evidence are on the individual technology pages.
WHY BOLD
THE EQUIPMENT.
THE EXPERTISE.
THE PLAN.
A beautiful installation needs a working business behind it. We bring the guest experience and the commercial decisions together.
Inside the BOLD approachStrategy.
Define the guest, the experience and its place in your property. Turn the concept into a clear service and operating plan.
Positioning + service designBusiness modeling.
Put collected prices, staffing, capacity, delivery costs and capital commitments in one model. Test lower demand before deciding how to scale.
Scenarios + break-even + cash flowMarketing.
Connect pre-arrival communications, concierge, spa menus and local audiences. Give guests a clear reason to book and your team the language to explain it.
Launch plan + messaging + team playbookYOUR PROPERTY, IN NUMBERS
MAKE THE
CASE YOUR OWN.
A growing market is the backdrop. Your guest flow is the starting point. Change the assumptions and see the service opportunity at your property.
ILLUSTRATIVE MONTHLY GROSS REVENUE
Before operating costs, equipment, financing and taxes.
Occupied room nights2,100
Occupied room stays840
Potential session demand67.2
Sessions within capacity67.2 / 416
Revenue uses the session demand that fits within your available appointments.
Add costs, equipment and financingIllustrative planning inputs, not measured guest demand. Assumes a 30-night month and one session per purchasing room stay; room stays are not unique people. Fractional sessions represent monthly averages. Excludes local guests, repeat sessions and bundled inclusions. Appointment length is an operating assumption, not a clinical protocol.
BEFORE YOUR NEXT MOVE
Do we need to build a full wellness center?+
Not necessarily. A focused service in the right space can be a useful starting point. We review access, utilities, installed footprint, privacy, staffing and guest flow before choosing the scope.
Can local members use it too?+
Where that fits the property’s positioning and access model. We can plan separate booking windows, member terms and capacity allocation so local demand complements the overnight guest experience.
Will this increase room rates?+
That is a property-specific hypothesis, not a promise. Paid-session and package economics can be modeled directly. Room-rate, retention or occupancy effects need evidence from your property.
What does BOLD need for a first conversation?+
Your property type, guest profile, current wellness offering, available space, operating team and investment goals. You do not need to have chosen a technology.
YOUR PROPERTY. YOUR NEXT MOVE.