ABOUT BOLD

BEHIND
THE BOLD.

Wellness Technology
& Business Strategy

BOLD is a wellness technology and business strategy firm helping hotels and clinics turn advanced wellness technology into valuable experiences and new revenue streams. We bring together technology selection, business modeling, and marketing to help clients plan, launch, and grow their wellness offerings.

Meet the founder

Fernando Lugo, founder of BOLD — **Fernando Lugo.**FOUNDER · BOLD

STRATEGY. BUSINESS. POSSIBILITY.

SEE WHAT
IT COULD
BECOME.

The interesting question is what you can build around the technology.

Fernando Lugo’s work has taken him into the commercial side of wellness innovation: helping shape how technologies are positioned, introduced and built into businesses.

As Chief Strategy Officer at Da Vinci Medical, he worked hand in hand with founder and CEO Jason Tebeau, helping build the market presence of the Superhuman Protocol.

He has advised PNOĒ, working with co-founder Apostolos Atsalakis to refine its business model, and worked with Artemis founder and CEO Simon Mansell on the launch of Cryoskin and, later, T-Shape 2.

BOLD brings that experience to hotel and clinic owners with a practical focus: the right technology, a clear offer and a business plan that connects the two.

THE PEOPLE BEHIND YOUR NEXT MOVE

EXPERIENCE.
WITH DEPTH.

Technology, business and the people who bring them together.

VP OF SALES ENGINEERING

Greg Neal.

A technical mind.
An operator’s perspective.

Greg brings experience running multimillion-dollar clinics, leading sales at Da Vinci Medical and working with large clinic operations. He understands the questions behind an equipment decision because he has been on both sides of it.

His strength is connecting the technology to the setting: how modalities work, how they relate to human anatomy and physiology, and how they fit together within a wellness space. He helps translate complex technology into a clear, practical plan.

At BOLD, Greg leads sales engineering, helping clients evaluate technology, plan their spaces and understand how each modality fits the experience they want to deliver.

Technology selection. Modality integration. Clinic operations.

DIRECTOR OF BUSINESS DEVELOPMENT

Daniel Spencer.

Business development.
Built on human connection.

Daniel has helped build wellness brands including Saluz, an Oregon supplement brand, and works with clinics around the world. He brings a global perspective, a builder’s instinct and a natural ability to connect with people.

His understanding of wellness is hands-on. As a movement and fascia coach, he approaches health through both lived practice and business experience. An avid traveler and compassionate listener, he takes time to understand the people behind each opportunity.

At BOLD, Daniel leads business development, building relationships with clinic and hospitality owners and helping shape opportunities around their goals, their customers and their communities.

Brand building. Global relationships. Business development.

THE BOLD MANIFESTO

Leaders and followers see the same opportunity. Only one waits for the other.

Every standard began with someone willing to make the first move.

Wellness is changing. Your industry will follow someone.

Why not you?

Don’t be ordinary. Be Bold.

HOW WE THINK

See the connection.

Look across technology, customer experience and business design. The opportunity often lives where those disciplines meet.

Work the numbers.

Make assumptions visible. Understand the costs, the capacity and what needs to happen for the plan to work.

Make it matter.

Build an offer that fits the people you already serve and the business you want to become.

Explore the BOLD approach

YOUR BUSINESS. YOUR NEXT MOVE.

YOUR VISION.
OUR EXPERIENCE.

Let’s put experience and strategy behind your next chapter.

Let’s Talk

BEHINDTHE BOLD.

SEE WHATIT COULDBECOME.

EXPERIENCE.WITH DEPTH.